Marketing by Search-Optimization

Hi there,

In our last email, we looked at cross-promoting your 
YouTube channel on social media, your website, and your 
company newsletters.

Today, we’ll discuss search-optimizing your video content.

“Video is booming,” says Patrick Ward of High Speed Experts, 
“but don’t get too hasty to jump in.

Before you yell ‘lights, camera, action,’ start with an 
SEO mindset.”

SEO, of course, stands for Search Engine Optimization and 
it means making sure your videos and your YouTube channel 
contain the right keywords to be found on a search engine.

The way to do that is to locate “key search terms you want 
to be found for and make videos around that.”

And you can do that by pretending to search for your own 
products or services.

Go to Google and type in any question a customer might have 
about your company and what it offers. See what comes up.

Then, go to those companies and check out which keywords 
they’re using on their websites, video channels, blogs, and 
social media posts.

Start adding those keywords to your own video channel 
offerings.

Why do this? “Because,” says Ward, “Google is increasingly 
placing videos from YouTube (which it owns) in the native 
search results, drawing the eye of users, garnering you not 
only views but also views from the right people!”

When you type in those questions, notice how often YouTube 
videos come up as an answer to your question.

Pretty much every search, right?

Google is starting to pay attention to YouTube videos and 
realize that they sometimes have exactly the right answer 
for a question.

What you want to do is make sure your videos are among the 
ones that pop up in that search.

Tweak your title tags so they make more sense to a viewer and 
are more specific.

Don’t depend on YouTube to suggest the best titles for you.

Make sure your titles tell the viewer exactly what they’ll be 
watching so they’ll be more likely to stick around for the entire 
video.

Master long-tail keyword themes that are more specific and drive 
fewer searches, too.

These are keyword phrases like “how to get bloodstains out of 
clothing” or “nikon 5600 DSL camera.”

Fewer people are going to be using these phrases, so you won’t 
get quite as many “hits” — but the hits you do get will be looking 
for exactly what you’re offering.

Mastering SEO will help you improve your YouTube channel’s 
visibility, and that will help you market your business to 
more people.

In our next email, we’ll look at employer brand content.

Until then,

🐷 WUPPLES®

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