Marketing Behind-the-Scenes

Hi there!

In our last email, we talked about how you can get
your customers to provide advertisement videos for you.

Today, we’ll look at how behind-the-scenes videos can
advertise your business and improve your marketing.

“There’s a reason YouTube vloggers are so popular,” says
Melissa Kandel from little word studio. “Their content
is engaging, authentic, and unscripted.

Take a tip from vloggers and create casual videos — a
day in the life at your office, an act of kindness from
your interns, a team member’s perspective at a conference
booth.”

Here’s where you show that you’re not just a faceless company.

You’re a real human being with a life that can be interesting
to your customers. With these videos, you don’t want the
polished, professional look that you’ve been aiming for with
the rest of your channel.

A good behind-the-scenes video looks raw and unfinished.

Think of a backstage video tour from your favorite band or
celebrity. They’re not heavily edited or polished up. “Less
production value or editing,” says Kandel, “can sometimes
offer more value because it shows your brand isn’t just a
name. It’s real.”

So what should you film? Just as Kandel suggested, try “A
Day in the Life” videos where you “follow” either yourself
or another employee around for the day.

Show what duties they have, what their job entails. Tag along
to a meeting (but don’t record anything sensitive!) or invite
the camera to lunch.

Chat with other employees and show that your subject is just
an ordinary fellow with a real life, not just a cog in the
system.

You can also create videos at a conference or convention,
especially if you’ve reserved a booth for your company.

Show the employees setting up the booth and showcase the
products or services your company is promoting. Interview
some of the booth’s visitors to get their honest opinions of
the display.

Who knows? You may even get some tips on how to improve your
marketing, too.

Film a birthday party for an employee or a pizza party given
for exemplary work by a department.

You can also showcase the expertise of your employees. Kristen
Wessel of ChicExecs PR & Retail Strategy Firm suggests you use
your employees as talent in your videos.

“Ask them to speak about specific areas that they are experts in,”
she says, “and offer advice and tips for businesses.”

“Become well-known in your field,” Wessel adds, “by posting these
videos on YouTube and creating a company channel that entrepreneurs
will want to subscribe to in order to get the latest tips and
industry trends.”

If you use your own employees to film these tips and trends,
you’re not only saving on professional speaker fees, but also
showing off the talent in your company by promoting the expertise
of your employees (or yourself, if you’re a one-person business).

In our next email, we’ll look at cross-promoting your videos.

Until then,

🐷 WUPPLES®

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