The Power of Insights

Hi again,

Insights provide you with important information
that can help you form a successful marketing
strategy.

That’s why it’s imperative that you keep a pulse
on all the data offered to you by Facebook.

To access your group’s insights, click on “Group
Insights” in the left navigation menu from within
your group’s main page.

Facebook Insights allows you to easily measure the
performance of your group including how many new
members have joined each day, how many posts,
comments and reactions have taken place within your
group and much more.

You can dig deeper by clicking on the “More Growth
Details” link where you’ll find everything from how
many comments specific posts received, as well as the
days with the highest level of engagement.

Pay attention to the big things and the small.

This includes:

The times of day where people are most active. This can
help you determine when you should post important updates,
or even when to schedule events.

Overall Engagement. What are people best responding to?
What posts or content seem to generate the highest level
of activity?

This information is invaluable when it comes to creating
content for your group.

In tomorrow’s email, I’ll provide you with a handy
checklist that will help you manage your group.

Until tomorrow,

🐷 WUPPLES®

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